by Tracy Benson | Jun 28, 2019 | Email Newsletter Design | Category, Uncategorized
Email campaigns can, will and should look vastly different between companies, between purposes and between audiences. So how do you decide what makes a good email? There’s more to an email than just… the email. But first, we’ll look at the email itself. The Building...
by Victoria Simpson | Jun 20, 2019 | Uncategorized
We value each and every employee at TouchBasePro, especially the ones behind the scenes. Sasa, is our back-end software developer and we’d like to share a little more about Sasa. What is your role? “I am the back-end software developer at...
by Victoria Simpson | Jun 11, 2019 | Email Marketing | Category
Let’s face it; we can’t all know everything all the time. Sometimes it’s necessary to test what works best. This is where A/B testing becomes such an essential tool for email marketing. A/B testing allows you to test two versions of a part of your campaign to find out...
by Desmond Brown | Jun 5, 2019 | Uncategorized
One of the most important duties for any marketing team is to prove the effectiveness of their marketing strategy. Many team leaders, managers, and company execs like CFO’s, CEO’s and CTO’s are always asking about the impact that various marketing...
by TouchBasePro | May 30, 2019 | Uncategorized
As TouchBasePro grows and moves on to new heights, so does our team! We’re proud to welcome Jonathon, our new Service Client Manager. Jon comes with a host of client service and digital knowledge, and we’re looking forward to having him adding a ton of...
by Desmond Brown | May 21, 2019 | Uncategorized
We’ve been conducting some research at the office and putting together some case studies on the effectiveness of email marketing and effective digital communication in South Africa. Some of the numbers that have come out of this are spectacular! Take a look at...
by Ruan Du Toit | May 10, 2019 | jhbHustle, Uncategorized
This is Tsholo. Tsholo is the Managing Director of Atone Works. Atone Works develops innovative media solutions that are tailored to the unique needs of their clients’ businesses. Join us and find out what Tsholo has learned. We’ve invited...
by TouchBasePro | Apr 16, 2019 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] How do I make sure my email gets to my subscriber’s inbox? This might seem like a simple question, but the truth is that deliverability is far more complicated than we think. Creating gorgeous, perfectly...
by TouchBasePro | Mar 27, 2019 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] Sometimes, copywriting sucks. If you’re trying to launch a new product or feature, it can be hard to put down in words. How are you supposed to make this appealing to your customers? What are you supposed to...
by Ruan Du Toit | Mar 20, 2019 | jhbHustle, Uncategorized
This is Candice. Candice works with entrepreneurs all across Africa through NubiaNetwork. Nevermind the #jhbHustle, Candice is taking it continent-wide. Find out more about the hustling that Candice does. We’ve invited Candice over for a cup of coffee at our...
