by TouchBasePro | May 6, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] While you might be tempted to just add your new subscribers to your list and forget about them until you need to send an email campaign, you’re missing out on a golden opportunity to interact with them via a...
by TouchBasePro | May 6, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] We can’t understate just how important subject lines are to email campaigns. They’re the first thing your subscriber sees when your mail pops up in their inbox, they’re the driving force to open your email,...
by TouchBasePro | Apr 29, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] When it comes to email marketing, much like any other industry, there are some best practices – things that we consider common knowledge. If you’re new to the email marketing game, all of this can seem...
by TouchBasePro | Apr 26, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] A dirty mailing list is a bad email list. It will affect the performance of your emails and it can end up making you feel like a bad marketer. If this is not enough to convince you to clean your mailing list,...
by TouchBasePro | Apr 21, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] The most important aspect of most online marketing activities is the call to action, also known as the CTA. You’ll see them in AdWords Ads, Facebook Ads and Email Campaigns. The purpose of a call to action...
by TouchBasePro | Apr 21, 2016 | Email Marketing | Category, How to | Category
[vc_row][vc_column width=”2/3″][vc_column_text] Most marketers know what CTAs are but many don’t know how to make the most of them. For those who don’t know, a CTA (short for call to action) tells your subscribers what to do. Without a good CTA, your...
by TouchBasePro | Apr 15, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] Generally in marketing, segmentation allows you to be more specific. If it’s done well, it can drastically improve your results. In email marketing however, list segmentation is seen as something experts do....
by TouchBasePro | Apr 15, 2016 | Email Marketing | Category, Email Marketing Stats | Category
[vc_row][vc_column width=”2/3″][vc_column_text] Based on Return on Investment (ROI), email marketing is generally known as the best online marketing channel. The numbers speak for themselves, you typically get around $38 for every $1 spent. But this is...
by TouchBasePro | Apr 8, 2016 | How to | Category
[vc_row][vc_column width=”2/3″][vc_column_text] Mobile devices are changing every aspect of our lives, from business (Uber anyone?) to government (they can spy on you now) and even our relationships (no phones allowed at the dinner table!). Unfortunately...
by TouchBasePro | Apr 8, 2016 | How to | Category
[vc_row][vc_column width=”2/3″][vc_column_text] Let’s get this out of the way, buying an email list is bad. Bad for you because the people you send emails to will just put them in their spam box, and bad for email marketing in general because you give us a...
