by Victoria Simpson | Feb 12, 2020 | Email Database, Email Marketing | Category, List validation
When it comes to your email database, many people feel that the size of your database matters more than the quality. This, however, is not the case; the quality of your database far outweighs your number of subscribers. What makes a quality database? A quality...
by Desmond Brown | Oct 16, 2019 | Email Database, Uncategorized
As a marketer, one of the most valuable insights you can have to appeal to a customer is information about who they are. Now, I’m we’re not talking about what their I.D number or which province they stay in, we’re talking what they interact and engage with on...
by Desmond Brown | Sep 18, 2019 | Email Database, How to | Category, Uncategorized
With email growing continuously as a marketing channel, you hear a lot of talk about email database or list quality. Businesses have understood that gaining subscribers at all costs is not a beneficial long-term strategy. Many have started focusing more on gaining...
by Greg Phillips | Oct 15, 2018 | Email Database, Email Marketing | Category, Email Newsletter Design | Category, How to | Category
Let’s get to the items you [probably] want to know: What should I put on sale? What’s the discount I should offer? How do I still make money? How do I get noticed? / Cutting through the clutter 101 What should I send and when do I send my emails?...
by Greg Phillips | Sep 4, 2018 | Data enrichment, Email Database, Email Marketing | Category, Email Marketing Stats | Category, How to | Category, List validation
So your team has never really been capturing email addresses, or the person who was doing the data capturing was a student, and half the time they were either hungover or didn’t understand the difference between their elbow or their “digestive...
