by TouchBasePro | Apr 26, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] A dirty mailing list is a bad email list. It will affect the performance of your emails and it can end up making you feel like a bad marketer. If this is not enough to convince you to clean your mailing list,...
by TouchBasePro | Apr 21, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] The most important aspect of most online marketing activities is the call to action, also known as the CTA. You’ll see them in AdWords Ads, Facebook Ads and Email Campaigns. The purpose of a call to action...
by TouchBasePro | Apr 21, 2016 | Email Marketing | Category, How to | Category
[vc_row][vc_column width=”2/3″][vc_column_text] Most marketers know what CTAs are but many don’t know how to make the most of them. For those who don’t know, a CTA (short for call to action) tells your subscribers what to do. Without a good CTA, your...
by TouchBasePro | Apr 15, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] Generally in marketing, segmentation allows you to be more specific. If it’s done well, it can drastically improve your results. In email marketing however, list segmentation is seen as something experts do....
by TouchBasePro | Apr 15, 2016 | Email Marketing | Category, Email Marketing Stats | Category
[vc_row][vc_column width=”2/3″][vc_column_text] Based on Return on Investment (ROI), email marketing is generally known as the best online marketing channel. The numbers speak for themselves, you typically get around $38 for every $1 spent. But this is...
