by Desmond Brown | Sep 18, 2019 | Email Database, How to | Category, Uncategorized
With email growing continuously as a marketing channel, you hear a lot of talk about email database or list quality. Businesses have understood that gaining subscribers at all costs is not a beneficial long-term strategy. Many have started focusing more on gaining...
by Desmond Brown | Jun 5, 2019 | Uncategorized
One of the most important duties for any marketing team is to prove the effectiveness of their marketing strategy. Many team leaders, managers, and company execs like CFO’s, CEO’s and CTO’s are always asking about the impact that various marketing...
by Desmond Brown | May 21, 2019 | Uncategorized
We’ve been conducting some research at the office and putting together some case studies on the effectiveness of email marketing and effective digital communication in South Africa. Some of the numbers that have come out of this are spectacular! Take a look at...