by TouchBasePro | Jul 13, 2016 | Email Newsletter Design | Category
[vc_row][vc_column width=”2/3″][vc_column_text] We know that, as far as Return on Investment goes, bulk email marketing is cheaper and more effective than any other marketing platform out there. But in order to get it to work for you, you need to make sure...
by TouchBasePro | Jul 1, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] Retailers from across the globe are using email marketing to announce new products, promote sales, recommend products or celebrate their customers. And, thanks to email automation, it’s easier than ever to...
by TouchBasePro | Jun 23, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] You’ve heard all the buzzwords about email marketing before. It’s cheap and it’s simple to use. It’s measurable and personal. But at its core, what is email marketing? By definition, email marketing is a form...
by TouchBasePro | Jun 23, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] In email marketing, there’s a big difference between having access to an email list, and having permission to send to that list. Just because you have a bunch of addresses, doesn’t mean that those people will...
by TouchBasePro | Jun 14, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] If you’re just getting started with email marketing, it might be overwhelming to try and learn about every little nuance of the industry. You want to get out there and get sending! We’ve put together a quick...
by TouchBasePro | Jun 6, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] Do you use a no-reply email address when you send out your email newsletters and autoresponders? If you do, your email marketing is suffering and you might not even realise why. When a recipient gets an email...
by TouchBasePro | May 19, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] With so many emails all vying for attention in our inboxes from day to day, your subject line is the only thing that’s going to grab your subscribers’ attention long enough to get your email opened. So how do...
by TouchBasePro | May 19, 2016 | Email Newsletter Design | Category, How to | Category
[vc_row][vc_column width=”2/3″][vc_column_text] There’s a new trend in email design: hero images. Now, these images might not have super powers in the traditional sense, but they will work wonders on your email campaign. We’ve seen this trend start in web...
by TouchBasePro | May 12, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] How do you know the best time of day to send your campaign? In the morning, in the afternoon, or lunch time? What about subject lines, do you know what formula your subscribers respond to? In order to be a...
by TouchBasePro | May 12, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] A/B tests are a valuable tool when it comes to keeping your marketing campaigns fresh and current, with the best open rates and click-through rates you can hope for. But it’s not as easy as arbitrarily...
