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Is email marketing still relevant in 2020?

by Desmond Brown | Apr 8, 2020 | Email Marketing | Category, Email Marketing Stats | Category

As a company or marketer, you might be asking yourself about the most effective forms of marketing out there. Especially with the 4th industrial revolution on everybody’s lips, avenues such as machine learning, automation and many other mediums to engage with clients...

Wilderness Safaris Case Study

by Victoria Simpson | Jan 15, 2020 | Email Marketing | Category, Email Marketing Stats | Category, Email Newsletter Design | Category

“Working with Touchbase Pro has been an absolute pleasure – their email marketing, customer service, training, and reporting are all excellent. Being based in Johannesburg, we have enjoyed one-on-one training, monthly meetings and quick access to their expert team....

Is your website harming your email marketing efforts?

by Tracy Benson | Jul 26, 2019 | Email Marketing | Category, Email Marketing Stats | Category

[vc_row][vc_column width=”2/3″][vc_column_text] Email marketing isn’t just about email. We’ve talked before how there’s more to a good email than just the email itself, it’s about a multitude of factors that support and surround every email you send. But...

How do I clean my company data so I can win with email ?

by Greg Phillips | Sep 4, 2018 | Data enrichment, Email Database, Email Marketing | Category, Email Marketing Stats | Category, How to | Category, List validation

So your team has never really been capturing email addresses, or the person who was doing the data capturing was a student, and half the time they were either hungover or didn’t understand the difference between their elbow or their “digestive...

10 Email Marketing Stats Every Marketer Should Know

by TouchBasePro | Apr 15, 2016 | Email Marketing | Category, Email Marketing Stats | Category

[vc_row][vc_column width=”2/3″][vc_column_text] Based on Return on Investment (ROI), email marketing is generally known as the best online marketing channel. The numbers speak for themselves, you typically get around $38 for every $1 spent. But this is...

Bulk Email Deliverability Report South Africa 2011

by TouchBasePro | Dec 7, 2010 | Email Marketing Stats | Category

Last year in South Africa 500 million Rand was spent on email and digital direct marketing (Estimate from DMA SA). Internationally email marketing is ranked as the number one interactive marketing format worldwide (Borrell Associates, 2009). Email marketing is also...
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