by TouchBasePro | May 12, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] How do you know the best time of day to send your campaign? In the morning, in the afternoon, or lunch time? What about subject lines, do you know what formula your subscribers respond to? In order to be a...
by TouchBasePro | May 12, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] A/B tests are a valuable tool when it comes to keeping your marketing campaigns fresh and current, with the best open rates and click-through rates you can hope for. But it’s not as easy as arbitrarily...
by TouchBasePro | May 6, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] While you might be tempted to just add your new subscribers to your list and forget about them until you need to send an email campaign, you’re missing out on a golden opportunity to interact with them via a...
by TouchBasePro | May 6, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] We can’t understate just how important subject lines are to email campaigns. They’re the first thing your subscriber sees when your mail pops up in their inbox, they’re the driving force to open your email,...
by TouchBasePro | Apr 29, 2016 | Email Marketing | Category
[vc_row][vc_column width=”2/3″][vc_column_text] When it comes to email marketing, much like any other industry, there are some best practices – things that we consider common knowledge. If you’re new to the email marketing game, all of this can seem...
