This is Joanna. Joanna is the Owner of ProGroup Exhibitions and Interiors, a shopfitting and exhibition company that’s been hustling for more than 40 years.

But even established B2B companies could do with more clients. Join the #jhbHustle to find out what Joanna has learned about getting more leads.

We’ve invited Joanna over for a cup of coffee at our offices in Hyde Park and got to know her a bit better.

Here are some of the highlights from our coffee with Joanna:

What motivates you to continue your Hustle? 
I absolutely love what I do. I have such a passion for my industry. I love meeting people and giving my clients exactly what they want.

What is the most difficult part of your hustle?
Keeping within my clients’ budgets. It is so difficult to achieve a good design that the client loves whilst remaining in a tight budget.

If you could go back in time, what advice would you give to yourself when you first started hustling?
Always persevere.

What can’t you live without?
A cup of coffee at the start of the day and a glass of wine at the end of it.

In your opinion what is the most important part of your company?
My staff. The people in my company and their ethic make the company what it is.

In one word describe your work personality?

What are some of the struggles you have faced over the years? 
Having to make the tough decisions to close businesses down in my industry.

What successes have you achieved over the years?
Taking over my business from my mum and putting together such an incredible team that makes the company what it is today.

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