[vc_row][vc_column width=”2/3″][vc_column_text]Email marketing is so much more than just sending out a campaign. If you want to make your holiday marketing truly magical, we’ve got some lesser-known features that you should try today.[/vc_column_text][vc_separator color=”orange”][vc_column_text]
1 – Go bold and beautiful with Hero Images
If there’s a time to try new things, it’s the silly season. Have you thought about shaking up your design? Making some waves? Give your subscribers a new kind of eye-catching email that they’ve never had before with a full-width hero image.[/vc_column_text][vc_btn title=”Learn More” link=”url:http%3A%2F%2Fwww.touchbasepro.com%2Fblog%2Fhow-to-use-hero-images-in-your-email-design%2F||target:%20_blank”][vc_separator color=”orange”][vc_column_text]
2 – Get your gifts to the inbox with Domain Authentication
You don’t want to run the risk of having your important holiday communications ending up wasting away in the Spam Folder. Get your sending domain authenticated before the end-of-season rush to give your gifts a higher chance of getting straight to your subscribers.[/vc_column_text][vc_btn title=”Learn More” link=”url:http%3A%2F%2Fwww.touchbasepro.com%2Fblog%2Fimprove-deliverability-email-authentication%2F||target:%20_blank”][vc_separator color=”orange”][vc_column_text]
3 – Take your customers on a Journey
Everyone’s busy at this time of year, including you! When time is a precious resource, you don’t want to drop the ball. Give your customers the one on one attention that they deserve with automated Journeys. Set them up, let them run and stay in touch without breaking a sweat.[/vc_column_text][vc_btn title=”Learn More” link=”url:http%3A%2F%2Fwww.touchbasepro.com%2Fblog%2Fadvanced-email-automation%2F||target:%20_blank”][vc_separator color=”orange”][vc_column_text]
4 – Check your emails with the Design and Spam Test Tool
The last thing you want before the stress of the holiday season is to have a campaign go out and it doesn’t look a thing like how you wanted. Take that weight off your shoulders by using our integrated Design and Spam Test tool to make sure your campaign looks perfect in every inbox[/vc_column_text][vc_btn title=”Learn More” link=”url:http%3A%2F%2Fwww.touchbasepro.com%2Fblog%2Fcheck-your-inbox-placement-with-our-design-and-spam-test-tool%2F||target:%20_blank”][vc_separator color=”orange”][vc_column_text]
5 – Give your customers what they want with Dynamic Content
If you’re not using Dynamic Content, you should be! Not only are you giving your customers highly relevant and personalised content, but you’re also going to see a big increase in your engagement rate. More engagement = more sales. What more could you want from this festive season?[/vc_column_text][vc_btn title=”Learn More” link=”url:http%3A%2F%2Fwww.touchbasepro.com%2Fblog%2Fheres-why-you-should-be-using-dynamic-content%2F||target:%20_blank”][vc_column_text]
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